The True Power of Setting Goals

The True Power of Setting Goals


As a life coach who guides people to set goals and achieve them, I first work with my clients to think about, and then focus on, a desired outcome. 

This is a process that generates results. Every time. However, some are not so convinced. 

Case in point: A good friend of mine, a sales rep for a large company, was telling me that a client of his was asking way too much from him – at least he saw it that way. This client was expecting a list of strategies, and contacts, and sales goals that my friend had to provide. While I was chatting with my sales rep friend it became very apparent that this wasn’t his regular style of working. He actually had quite an aversion to it. I asked him if he’d be willing to try this new sales approach if his desire to work with this client was strong enough.

His answer… Goals don’t work, nobody ever looks at the goals they make, they’re stupid! 

Wow! I wasn’t...

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