FREE MASTERCLASS
Creating Your Customer Personas
Traditional marketing, designed by men for men, doesn't resonate with the unique strengths of women entrepreneurs. In this training you'll learn how to trust your intuition to create customer personas that go beyond demographics... helping you connect with your audience on a deeper level.
Join this masterclass to discover how to tailor your messaging to speak directly to your ideal client’s needs - and so your marketing feels personal, relatable, and impactful.
Registration Required
 Welcome, my friend!
If you're feeling lost and overwhelmed trying to cut through the noise to reach the right people, you’re not alone. It’s frustrating when you know your business has so much to offer, but you’re just not sure how to connect with the audience who needs you most.
In this Customer Personas Training, I’ll help you break through the confusion and gain clarity on who your ideal clients truly are. Together, we’ll create a vivid picture of their needs, desires, and motivations, so you can speak directly to them and finally feel confident that your message is landing with the right people.
Feel Aligned, Not Overwhelmed: Master the Art of Connecting with Your Ideal Clients
I’m here to guide you through practical exercises and proven strategies that will help you understand who your ideal clients are and how to connect with them like never before.
What we’ll be talking about:
Building Deeply Aligned Customer Personas: Go beyond surface-level demographics and dive into what truly  matters to your clients. Learn how to identify why they need exactly what you have to offer, so your messaging resonates deeply and cuts through the noise.
Understanding Your Audience on a Deeper Level: Gain the clarity you need to reach the right people by getting to the heart of what matters most to them. By knowing your audience inside and out, you’ll be able to craft messaging that resonates and builds authentic connections.
Tailoring Your Messaging for Maximum Impact: Once you’ve defined your ideal clients, you’ll learn how to create marketing that speaks directly to them, helping your business grow with confidence and clarity.
And that’s just the beginning! This training will equip you with the tools so you can serve more people.
Meet Your Host!
Hi, I’m Kelsey Matheson
Your Host, Serial Entrepreneur, and Business Coach
I care DEEPLY that more women, make more money, doing what they love! I believe that a holistic approach, dedicated support and tailored guidance are crucial for women on their entrepreneurial journey.
With 20 years of experience I have built numerous international businesses, including Anamaya Resort, a world-renowned and Forbes top 10 boutique retreat center, and Be Outfitter, a backpack company that helps provide children around the world with an education.
Now I’m a certified life and business coach with a thriving coaching practice, and the host of a 5-star rated Podcast Unstoppable Female Entrepreneurs. I’m also a wife, the mom of a teenager, and dealing with the roller-coaster ride of life, business and perimenopause.
